mainstream cycling - everyday cycling for everybody
physically separated paths are the best way to get more people cycling and to overcome the sense of unsafety many people feel about sharing the road with fast moving cars
work on both hard and soft (culture,behaviour) infrastructure
build the network - resolve weak links
use data, counts of people - not cars - to analyse how road space is being used
use pilots/trials eg 'Saturday Streets' - give people the experience (showed New Yor example where they had just used planter boxes and tables and chairs)
use visualisations rather than plans so people can see the imagined future
build on the values of your city
reduce car speed, bike speeds can go up
favour on road treatments, to off road - as part of enlivening cities
make small interventions where you can. Be responsive and fix easily fixable problems