Michael Kiely: soil farming

Port Phillip Business Breakfast

Some notes:

• climate change means 'chaotic events everywhere'


• 'soil farming'


• 'if you can't imagine success, you can't be successful'


• 'your customer is an appreciating asset'


• 'not all customers are equal'


• you will have a fan club - work with them


• you may only need to deal with a small number of people


• 'the loyalty ladder'


• 'helping customers build community'


• 'the distance from awareness to despair is short'


• start from where you are


• 'business clusters'


• 'sponsor a suburb to catch the CO2 challenge and sell the story of hope'


• Carbon Farmers


• its 'an individual challenge', it about 'how do I live my life'


• 'I feel optimistic and I feel better and its better for my health'


• 100% ground cover 100% of the time


• its all cycles, carbon cycle, water cycle


• so that your soil is like a sponge


• your idea has to get wings


• yes, you will have war stories but nothing good was ever easy


• 'I sit with the strongest negative person because then I've got them all'

23 June 2009